A letter to every fitness business owner - why lead generation alone isn't enough anymore and never will be,
It's burning trust in the industry.. That goes for both consumers and gym owners. It's gotten to the point where you have been burned at least once or twice and you're likely losing all hope. It's the exact reason I hate lead generation today. The disconnect between gym owners and marketers is like men and women. Quite frankly, they are from two different planets.
Okay, all jokes aside, the disconnect is massive. The average gym owner works 10x harder than most business owners and for very little return. Let's not discuss the average gym owner's salary.. To add insult to injury, the average lead generation agency works .02% as hard and has zero relevant experience, but you already know that. The thing is, as leaders in the industry, we often get caught in the same trap that our very own prospects do. Seeking instant gratification. So you find your business is floundering or maybe just on cruise control and you think, I NEED MORE LEADS. Then, that only works for a month or two and you're back to square one. So, you go to sleep thinking you may be rich in impact, but that wasn't the only reason you started your journey in the industry, which leaves you wondering... "What is the ONE thing I need to reach that next level to achieve financial freedom?"
It's not just marketing.. It's systems. There is a better way. There is a solution and it's right here in The Gym Doc.
What we've learned this past decade is that it takes more than a big list of leads to build a world-class gym that provides you with the freedom you craved when you started your journey as a fitness business owner. In The Gym Doc, we focus on 4 main pillars to set you financially FREE so you can recreate that same vigor you had when you started this journey.
1. Customer acquisition ( A new way...)
2. Modern sales systems ( A new way...)
3. Retention and Ascension systems
4. Business macros (KPI's)
It's an all in one, plug and play system. You'll not only get your time back, but you'll smash any business plateau no matter how long it's been hanging around. Take a moment and imagine being excited to actually look at your P & L statement, excited to check your bank account, and excited to walk through the doors of your facility again like it felt on day one. What would that do for your personal life? What other opportunity would that bring to the table? Imagine adding 100k annually to your business. That's an average result in The Gym Doc...
If you have even just one last hoorah left in you, let's see if there is any synergy between us that can serve your business. Keep in mind, the diets and programming that you give your clients are plug and play systems, but the only ones who actually win are the ones who always show up to play. So yeah, you're going to need one last hoorah left in you to show up before things fully turn around. Ask yourself, is one last push worth it to add 100k+ to my bottom line?
Look, it's not your fault, so much has changed. How could you have known the competition would sky rocket and a pandemic would change things forever?
If you're feeling curious about what this system would look like for you, let's have a quick chat. I am a practitioner and the one thing you should know about me is that I don't hate much, but I HATE product pushers. So I can make you a promise, no pitches will be made.
See you at the top,
Zach
